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8 Ezine Advertising Mistakes To Avoid
These are several important lessons I've learned regarding Ezine Advertising and Marketing Success. Here are eight mistakes you should avoid:
Mistake No. 1 -- Not focusing
A common mistake many advertisers make is to attempt to do too much, or...
Are You Backing Up Your BIGGEST Asset?
Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone...
Autoresponders Are a Publishers Best Friend
How many times have you subscribed to a new ezine, and then when the first issue of the ezine arrived, you were scratching your head as to how your email address ended up on the list? Our lives are often so tedious that little details often slip ...
Interviews With Successful Ezine Publishers - Thomas Olin
Thomas Olin is publisher of Higher Ground Marketing, a weekly publication sent out to 20,848 opt-in subscribers on Fridays. Higher Ground Marketing's mission is to help people make more money on the Internet from home, by using cost effective...
The More You Know About Advertising, the Better It Works for You!
If you understand the rules in advance, you can make financial decisions based on FACTS and use your money, credit cards and Biz Budget, wisely! Understanding Value and Cost can help you save money. Learn How to Shop Around Like shopping for...
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Write a Power Press Release and Get a Feature Story-Seven Times as Valuable as Advertising
Do you send out press releases? Have they brought you financial
rewards? If not, you may want to rethink how to write a good
one-one that editors pay attention to. If editors noticeand love
your press release, they will want to interview you for a feature
story. The feature story not only gets you valuable attention, it
also brings credibility to you, your products, and your services. It
is seven times more valuable than advertising.
For example, in a large city daily newspaper, your feature story
can get editorial space worth anywhere from $1500 to over
$5000 in "free advertising." This space is worth seven times as
much as an ad because it implies the newspaper endorses you.
You have only seven seconds to impress, so be sure your news
release has an outrageous heading that includes a benefit. Then,
be able to prove it. What do you think of these? "Design Every
Part of Your Book as a Selling Tool," "Double, even Triple your
Online Sales Through Outrageous Headlines," from which I
created this one my Web site: "Double, even Quadruple your
Web Sales Through Opt-in Ezines"
Market Yourself Through the Media Interview
Always ask the interviewer is there any problem with mentioning
your phone number or Web site address. What good is a feature
if your audience can't get in touch with you? They usually
say
yes.
The San Diego Union-Tribune responded to my press release
with the headline "Seven Sure-Fire Ways to Sell More Books
Than You Ever Dreamed Of" by giving me space that would
have cost $3000 if I had placed an ad. Funny, they didn't even
interview me.
The columnist created her own story.She used this heading:
"Workshop Guides Novice Book Authors." One of her highlights
said, "seminar participants might be the next John Grisham."
My phone rang off the hook for over a week. I hired an assistant
and we took over 100 calls and collected over 60-email
address. To each of the latter I sent my monthly eNewsletter
"The Book Coach Says..." and got four new book-coaching
clients worth thousands of dollars over the next six months. At
the same time, my assistants sold 25 books and kits at the back
of the room.
You Have What Editors Need
Media editors and radio/TB talk show producers want and need
human interest, and newsworthy stories. You have what they
need-solutions to problems their particular audiences have.
About the Author
Judy Cullins: author, publisher, book coach
_Ten Non-techie Ways to Market Your Book Online_
_Write Your eBook or Other Short Book-Fast!_
http://www.bookcoaching.com/teleclasses.shtml
Subscribe to FREE ezine "The Book Coach Says..."
Email: Judy@bookcoaching.com
619/466-0622
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