Ten Important Things Not To Forget To Tell Prospects
1. Tell your prospects that you offer free delivery. This may cost a little money, but you will gain the
extra customers to make up for it.
2. Tell your prospects that you offer a lower price. If you can't afford to offer a lower price you could
always hold the occasional discount sale.
3. Tell your prospects that your product achieves results faster. People are becoming more and more impatient and want results fast.
4. Tell your prospects you've been in business for a longer period of time. People think if you've been in business longer you have more credibility.
5. Tell your prospects that your product tastes, smells, sounds, looks, or feels better. When you
target the senses, you're triggering human appeal.
6. Tell your prospects your product is compact or light. People may want to take the product on a trip
or don't have much room where they live.
7. Tell your prospects that your product lasts longer. People don't like to spend more money purchasing replacement products all the time.
8. Tell your prospects that your product is easy to use. People don't want to buy a product that they
have to read a 100-page instruction manual.
9. Tell your prospects that your product has better safety features. People want to feel safe when they
use your products.
10. Tell your prospects that you stand behind all your products. People want to know that you back-up any claims you make about your product.
About the Author
Catherine Franz, writer, speaker, marketing master,
specializes in infoproduct development. More at:
http://www.MarketingStrategiesToGo.com and
http://www.AbundanceCenter.com. Including articles
and ezines.
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